![]() Generally speaking, the more people you gather data from the smaller your margin of error. The smaller your margin of error, the closer your data reflect the opinion of the population at a given confidence level. Margin of error is a percentage that tells you how much the results from your sample may deviate from the views of the overall population. In situations like these, you can often use industry data or other information to arrive at a reasonable estimate for your population size. Everyone who is currently engaged in digital marketing may be a potential customer. For instance, if your company sells digital marketing services and you’re interested in surveying potential customers, it isn’t easy to determine the size of your population. voters about PresidentialĬandidates, then your population of interest would be everyone living in theĭetermining the size of the population you’re interested in will often require some background research. If,įor example, you were conducting a poll asking U.S. Size is the total number of people in the group you are trying to study.
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